Mekong Plantation

Mekong

Produces forest products from sustainable tropical hardwood plantations. Targeting end users of products (timber processors and furniture makers), and stakeholders (community, government) in the region - Thailand, Vietnam, Laos and China.

Client Name

Gsama

Year

2017

Objectives

Rebrand a Sustainable forest plantation company

Deliverables

Logo, Business Card, Letterhead, Envelope Design

Style

Modern, Mature, Sophisticated, Economical

Logo:

A unique abstract logo to represent their software business. Logo icon and name has to be good enough to be used alone.

Branding Process:
Phase 1:

Understanding the design brief as the software company seeking for abstract logo needs some brainstorming. Logo needs to be abstract and related to their business as well.

Phase 2:

After a lot of research our designers came up with tech bird concept which covers both aspect of the design. The Bird icon adds to the vision of the organization to achieve great heights.

Phase 3:

Next part was to setup fonts and color combinations to match classification of the organization. Shades of blue were selected as corporate colors combined with modern san serif fonts which complimented the overall design.

Phase 4:

After a few modification, the final design was confirmed. Final logo was provided with brand identity which included Business card, Letterhead, envelope.

Brand Colors

Primary colors are red with shades of complimenting grey and green.

  • C100 M78 Y29 K14
    #ef241f
  • C44 M14 Y15 K0
    #484849
  • C5 M4 Y4 K0
    #2da13f
  • C00 M00 Y00 K00
    #ffffff
Header
Cabin Condensed Semi Bold

abcdefghijklmnoprstuvwxyz

Sub Header
Cabin Condensed Regular

abcdefghijklmnoprstuvwxyz

Body
Cabin Condensed Regular

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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